Designing Signage Assignment

One of the first assignments we were given was to select a partner to work with for the whole semester on store that we would create. The store my partner and I designed was a professional yet trendy retail store. In which we would sell merchandise for the professional woman but we would also focus on modern/trendy clothing.

In this signage assignment we used the logo we created in our store “Le Chic”. And designed three different types of signage’s for the store, in which our store’s colors and logo would be incorporated. The three types of signage’s were store front sign, departmental sign, and point-of-sale sign. For the store front design we used our logo but in a larger size. For the departmental sign we focused on black and white oval shaped signs. And, for the point-of-sale sign we kept it simple by stating how much items were marked off and letting customers know they were clearance items. This assignment was very helpful because I learned the different types of signage’s are needed within a store depending on the merchandise being sold. Whether it be clearance merchandise or newly arrived merchandise it is important that customer are able to find what they need and sign are able to help customers navigate in the store.